OTTO Sport International, known globally for producing footing for equestrian arenas at the world’s biggest events, including the Olympic and Paralympic Games, will now help to drive the education strategy for the FEI – the global governing body for horse sport.
As FEI Campus Partner in a four-year partnership, OTTO Sport International will give top industry insight to users of FEI Campus, the successful and free e-learning gateway – www.feicampus.org – on equestrian arena footing, designed to positively affect horses not just while they compete but during training at home and leisure riding.
This latest FEI partnership for FEI Campus was announced at the FEI General Assembly 2017 in Montevideo (URU), where almost 250 delegates are representing more than 100 of the FEI’s 134 National Federations.
FEI Campus, launched in June, is designed to give all those involved with horses an immersive experience, with courses and connection with tutors and other users easily accessible on any device.
“OTTO Sport International has been designing sports arenas since the 1960s and is globally recognised as a leader in footing solutions for the world’s biggest equestrian events. Now everyone using FEI Campus, whether they are leisure riders, competitors or organisers, will benefit from ther incredible insights,” FEI Commercial Director Ralph Straus said.
Heidi Moosdorf, daughter of company founder and a member of the board at OTTO Sport International, said: “These are exciting times – and we’re looking forward to sharing key information with FEI Campus users that will have a positive impact on training, organising events, and simply riding out with horses.”
This is the fifth new partnership secured by the FEI since the start of 2017.
In April, the FEI announced its collaboration with SAP SE, the world’s largest enterprise application software company, which is helping to push forward the FEI’s global fan engagement strategy as the Official Analytics Sponsor of the FEI World Cup™ Dressage series.
Longines then extended its global partnership with the FEI in a landmark agreement in August and became title partner of the Longines FEI Nations Cup™ Jumping Final. In September, Boehringer Ingelheim became FEI Equine Health Partner and FEI Campus Partner and just last month the FEI sealed an exciting partnership with China National Sports International to significantly grow its footprint in China.